Week eight’s lecture allowed us the pleasure of indulging in
some of Dr John Harrison’s words of wisdom. Author of ‘Ethics for Australian
Business’, it was only appropriate that he instructed our ethics lecture.
To be ethical is a question of correct conduct within
society. As a result ethics are always contestable. With so many conflicting
opinions, how can we determine the good from the bad, right from wrong, or
ethical from unethical? Read a little bit more about ethics here: ethics in a nutshell.
Should Journalists establish ethical ideals based on the
collective values of the dominant public, or will this allow more possibilities
for breaches or challenges to ethical ideals? Otherwise, should they follow
government policies and guidelines in regards to ethics, or might this enable
capitalism (in a radical sense) or possibly confine information in some cases?
Deontology is a rules based approach. It deals with duties and
moral obligations whereby in following guidelines you will do the right thing.
All ethics codes, policies or guidelines are deontological.
Consequentialism focuses on the outcome. It doesn’t matter how
you get there, as long as the outcome was good, right or successful: the ends
justifies the means. This approach also looks at sourcing the greatest good
for the greatest number.
Virtue ethics is based on dispositions of
character. Habits of character are the ‘golden means’ of behaviour. Therefore goodness
comes from good habits which evolve with experience.
In one of our tutorials we interviewed fellow students as an
exercise. In questioning them we were reminded that “You're not here as a
compassionate human being, you’re here as a journalist”. So where do we draw
the line?
Personally speaking virtue ethics seem like the way to go,
wouldn’t you agree? Dr Harrison left us with some wise words to assist in this dilemma.
“What makes a good journalist is the sort of person you
are”
To be ethical is a question of character and we must be able
to recognise that boundaries are there.
We looked at some
ethically questionable adverts during the lecture and rated them accordingly. I
had a look for a further few, and there’s definitely plenty out there - what do
you make of these ones?




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